President of Bright Health
Kyle Rolfing serves as a company advisor for PTLINKED.
Kyle has a track record of successfully introducing disruptive innovation in the healthcare services and information technology spaces. Over his career, Kyle has gained a deep understanding of all phases of innovation, from ideation to market introduction to sustainable growth. He has successfully built and positioned new technologies, recruited and developed world-class teams, attracted top venture capital investors, created positive cultures of innovation, driven organic growth, executed on strategic acquisitions, and created significant value for shareholders. Kyle serves as board member and advisor to several health care start-up organizations where he provides strategic advice leveraging his experience as a health care entrepreneur.
Kyle is currently the President of Bright Health, a consumer focused health plan. Most recently, Kyle was a Principal of Savvysherpa where he led incubation efforts for companies that leveraged Savvysherpa's research and data analytics approach for the creation of innovative health care solutions.
Before this, Kyle founded and served as President and CEO of RedBrick Health, a company that has changed employerfinanced healthcare by introducing technologies to support broad-based consumer health engagement that leads to better employee health behaviors and lower employer costs. In his roles as President and CEO, Kyle grew RedBrick from $0 to over $30 million in revenue, with more than 40 Fortune 1000 clients, as well as clients from other channels, including health plans and benefit brokers.
Prior to founding RedBrick, Kyle founded and served as CEO and head of Sales, Marketing and Product Development at Definity Health. At Definity, Kyle led the creation of a new space in health benefits, establishing Definity as the preeminent brand providing consumer-driven healthcare benefit programs. He also built a world-class sales organization that grew revenues from $0 to $100 million (equivalent to over $2.5 billion in premiums). Kyle and his team were pioneers in the development of the account-based products associated with consumer-driven health and worked closely with the U.S. Treasury in creating the first-generation HRAs and HSAs.
When Definity was acquired by UnitedHealth Group in 2004 for $300 million, Kyle became a member of UnitedHealth Group’s Executive Leadership Team. In that role, Kyle led the company’s consumer-driven business, its fastest growing unit with more than 500 employees more than 1.5 million members and representing over $6 billion in healthcare spending.
Prior to founding Definity, Kyle was the head of Business Development for the Minneapolis office of Hewitt Associates, where he consulted primarily to Fortune 500 companies on health benefits and organizational development. Kyle started his career at Aetna, where he spent over seven years working in five markets with responsibilities that included care management, network development, and ultimately VP of National Accounts.
Kyle earned his M.B.A. from the Carlson School of Management at the University of Minnesota, and is a Certified Employee Benefit Specialist from the Wharton School of the University of Pennsylvania. He is a frequent speaker at national healthcare industry conferences and academic institutions.